Information Architect & Landing Page Optimization Specialist

Descripción de la oferta

We are looking for an experienced Information Architect & Landing Page Optimization Specialist to join our growing digital marketing team.

In this role, you will be responsible for designing and optimizing landing pages that effectively convert visitors into customers. As the Information Architect & Landing Page Optimization Specialist, you will bring a deep understanding of user experience design, conversion optimization best practices, and the ability to think critically and creatively.

Responsibilities:

Collaborate with the marketing and advertising teams to understand campaign goals and target audiences.

Lead the development of landing pages that are optimized for conversion, including the creation of wireframes, prototypes, and high-fidelity visual designs.

Conduct user research and testing to validate design concepts and refine user experiences.

Ensure the consistency of brand, tone, and messaging across all landing pages.

Continuously analyze and measure landing page performance, making recommendations for improvements and optimizations.

Stay up-to-date with the latest UX design trends and techniques, and bring new ideas and best practices to the team.

Work with developers to ensure that designs are implemented accurately and effectively.

Requirements:

3+ years of experience in Information Architecture and Web UX design.

Strong portfolio demonstrating experience in creating wireframes, prototypes, and design systems.

Experience with user research methodologies, including user interviews and usability testing.

Ability to work in a fast-paced, Agile development environment.

Excellent communication and collaboration skills.

Nice-to-have:

Experience working with Figma.

If you are a strategic thinker with a passion for designing user-centered experiences and have a proven track record of success in creating effective information architecture, we would love to hear from you!

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