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Publicado 2022-11-29

Field Marketing Specialist – Concepcion

Tipo trabajo: Tiempo completo
País: Chile
Ciudad: Concepción
Experiencia: Con experiencia previa
Empresa: RedBull

Descripción de la oferta

The Field Marketing Specialist (FMS) supports the Field Marketing Manager (FMM) in building the local face of Red Bull in their field in the most relevant way and in line with the global and national strategies and priorities. They work with the FMM to build strong local networks including opinion-leaders and key influencers both online (social media) and offline.

They help to create and implement marketing initiatives in the four key pillars of the marketing mix (Consumer Collecting, Sports, Culture and Communications) leveraging On Premise, Off Premise and New Business opportunities and encompassing local needs and specificities and therefore impacting the heart of local consumers, ultimately leading to the successful development of the business. The FMS is constantly out ‘in the field’ to make things happen, this is not an ‘office’ job.


Work closely with the FMM on the implementation of the field strategy and on defining ideas and programs to build brand image and increase understanding of the product functionality on a local level.

Successfully execute program fundamentals in a truly tailored way, seizing opportunities to implement proven best practices where they suit local needs.

Drive consumer trial through activities in line with brand values, international guidelines and expectations to win consumers.



Support the FMM in creating and supporting key events, scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer and media landscape, with a focus on participation.

Identify local heroes in relevant Red Bull scenes and work together with the FMM to bring them to the world of Red Bull.

Support in upholding a clean logistical system to ensure you having the right tools and management in place to support local needs, succeeding in premium appearance.



Support the FMM in developing, owning and executing new ideas that are locally relevant complementing the activation of global and national initiatives.

Based on the knowledge and understanding of the region, help come up with digital and social media initiatives as an integral part of success in field activities.

Identify and selectively support cross-marketing (with sales, marketing & Red Bull Media House) opportunities with integrated 360 plans that fit the needs of the region.


Your areas of knowledge and expertise

that matter most for this role:

  • Understands the core scenes in the region and has strong networking skills.
  • Has already built and sustained personal relationships in core scenes (Culture, and/or Sports etc.)
  • Experience in leading teams and managing people.
  • A strategic thinker who takes initiative and ownership and “makes things happen”.
  • Leadership, motivation and team skills.
  • Strong analytical, planning, budgetary and project management competencies.
  • Creative mind with a track record of putting new ideas into practice and assessing results.
  • Excellent communication skills, including presenting and training abilities.
  • Self-confident, sporty, self-motivated, friendly, loyal, interested in working with people, stress-resistant.

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