Brand Specialist

Descripción de la oferta

The Brand Specialist works on understanding and gathering consumer insights and market research, specifically what drives TOM awareness, brand salience and per capita consumption. Working closely with the Head of Brand to contribute to the annual business plan by creating, planning and executing brand, advertising, new products and packaging initiatives whilst ensuring the brand is portrayed in the right way.

Fluent in english

Expertise

• Fast Moving Consumer Goods (FMCG) brand marketing skills, knowledge and experience.
• Clear understanding of competitor activity and consumer behavior in a brand and FMCG context.
• Generate consumer insights and translate them into a successful brand initiative.
• Strong analytical ability and commercial acumen to understand market trends.
• Interpersonal skills to work closely with media & creative agencies.
• High standard of integrity with a passion for the brand and commitment to Red Bull values.
• An entrepreneurial ‘can-do’ attitude facilitated by continuous learning and application of appropriate ‘best practices’.
• Ability to focus and follow through on priorities and deliver quality results.

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